Putting It All Together: Crafting a Cohesive Brand Voice and Message (Part 6 of 6)
Welcome to the final installment of our 6-part series on crafting your brand’s voice and message, based on my book
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Creating a Brand Style Guide for Consistency (Part 5 of 6)
Welcome back to part 5 of our 6-part series on crafting your brand’s voice and message, based on my book
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Developing Messaging Pillars for a Consistent Brand (Part 4 of 6)
Welcome back to our 6-part series on crafting your brand’s voice and message, based on my book Engage and Thrive:
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Choosing the Right Tone for Your Brand (Part 3 of 6)
Welcome back to our 6-part series on crafting your brand’s voice and message, based on insights from my new book
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Understanding Your Audience: The Key to Crafting Your Brand’s Voice (Part 2 of 6)
In the first part of this series, we discussed how defining your brand’s core values lays the foundation for your
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How to Define Your Brand’s Core Values (Part 1 of 6)
Crafting a powerful brand voice begins with understanding what your brand stands for—your core values. These are the fundamental principles
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Using Social Media Analytics to Refine Audience Understanding for Freelancers
As a freelancer, building and maintaining a strong online presence is crucial to growing your business. You’ve likely put in
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Beyond One Client: How to Grow Your Freelance Business with Multiple Revenue Streams
One of the biggest challenges freelancers face is the uncertainty that comes with relying on a single stream of income.
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The Power of Customer Personas: How Freelancers Can Create Them and Why They Matter
As a freelancer, it’s essential to build strong relationships with your clients and offer services that speak directly to their
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Get Paid Faster: Why Timely Invoicing is a Game-Changer for Freelancers
If you’re a freelancer, you already know the importance of getting paid, but did you know that the timing of
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