Choosing the Right Tone for Your Brand (Part 3 of 6)
Welcome back to our 6-part series on crafting your brand’s voice and message, based on insights from my new book
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Veronica Goldspiel
Understanding Your Audience: The Key to Crafting Your Brand’s Voice (Part 2 of 6)
In the first part of this series, we discussed how defining your brand’s core values lays the foundation for your
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How to Define Your Brand’s Core Values (Part 1 of 6)
Crafting a powerful brand voice begins with understanding what your brand stands for—your core values. These are the fundamental principles
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Using Social Media Analytics to Refine Audience Understanding for Freelancers
As a freelancer, building and maintaining a strong online presence is crucial to growing your business. You’ve likely put in
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Beyond One Client: How to Grow Your Freelance Business with Multiple Revenue Streams
One of the biggest challenges freelancers face is the uncertainty that comes with relying on a single stream of income.
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The Power of Customer Personas: How Freelancers Can Create Them and Why They Matter
As a freelancer, it’s essential to build strong relationships with your clients and offer services that speak directly to their
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Get Paid Faster: Why Timely Invoicing is a Game-Changer for Freelancers
If you’re a freelancer, you already know the importance of getting paid, but did you know that the timing of
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How to Identify Your Target Audience Through Market Research: A Step-by-Step Guide
In the world of social media marketing, one size does not fit all. To craft a strategy that resonates with
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Seal the Deal: Why Clear Payment Terms Are Key to Freelance Success
Let’s talk about one of the least fun but most important aspects of freelancing: getting paid. It’s easy to get
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Building Your Social Media Strategy for Long-Term Success
In today’s digital world, social media is an essential tool for small businesses and freelancers looking to stand out in
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